A chemical plant was experiencing an unusually high seal failure rate on a 65% Nitric Acid transfer pump. Mean time between failure (MTBF) was limited to only one month. Failure analysis revealed classic signs of dry running, but the end user insisted that this was not the cause. A new seal was installed under the supervision of the seal manufacturer, the environmental control plan was inspected, and operation data from the control system was reviewed. All was found to be satisfactory, and all agreed that there was no obvious indication of installation or operation issues.